Peter Grimm started making hats out of necessity, so he and his friends would stop getting sunburned. Grimm then started giving the hats touches of his own.  "We take a hat and do something different to it." Nowadays, everyone wears Grimm's hats from Eva Longoria, to Vanilla Ice, to Bono from U2.  Now his company is a leader in the industry that the other hat companies are following.  From Trucker hats, resort hats and beach hats to Cowboy hats, Fedoras, and Cadets, Peter Grimm takes something simply and makes it extraordinary.