Since 1895, four generations of Goorins have been advancing the art of hatmaking. Growing the business mainly by underground word of mouth, the Goorins have kept the artistic integrity of their products and the purity of their techniques intact by choosing not to mass market their wares. Goorin Brothers is bringing back the hat with vigor and purpose, appealing to unique individuals found in every walk of life who blaze their own trails. These original thinkers thrive in an atmosphere of underground inspiration and want a hat that will help them express their distinctive spirit. Wear a Goorin hat and you can tell your story without ever having to say a word… Like you, perhaps, a Goorin hat is full of contradictions: It is timeless and timely, grounded and groundbreaking. Rooted in tradition, yet calling for change. The Hat is back. Viva la Revolution!